Cibo Matto – The Sugar Water clip interpretation

I have researched on Michael Gondry the director of a clip ‘The Sugar water’. Michael is know to be genius director. After watching the clip several times I decided to write what is my interpretation of the video.

Sugar water in the title suggest nice sweet life that we move on happily. We don’t see the signs predicting that something wrong is going to happen. In the video girls ignore the signs like: the flowers falling out of the window, smashed shop window (broken glass), a black cats # cross their way. They even ignore the direct message from another person, saying “you have killed me”. They don’t take seriously anything that disrupts their life. They go through their life day by day. They wake up, take a shower, go out, come back take the shower again and go to sleep. Nothing changes even terrible accidents don’t make impact on their life. It flows like sugar water.

Existences of those two girls overlap, are in some way befitted, symmetric, like they were universal. But one of them lives in less real world: sugar instead of water, a windmill instead of hair dryer, marigold. This give a great distance between them. also the time goes backward in one life when goes forward in another. They are away from each other, and they move in opposed directions. The only moment that links them is death. But they will never realize it.

The death is in the center of the video. It suggest that it is in the center of they life, our life. Maybe Michael Gondry wants to say that it is on our everyday way, it happens everyday, it touches us, surrounds us, but we don’t see it.

Interpretation made after inspiring discussion with my friend Agnieszka Sternal-Górska. Thank you Aga.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s